Search Engine Optimisation Company

We all know that link building is an essential strategy to pursue if you want your website to start ranking well in the search engines like Google.

But, all links aren't equal.

A good case in point is one-way backlinks versus a link exchange (or two way links - "I link to you if you link to me").

While there is nothing wrong with a bit of linking from your website to another website that contains useful and related information ("hey, I read a great post on so-and-so's blog, why not check it out!..."), it really isn't great to have a list of websites that you link to, only because they are linking back to you!

Rather, you want to focus on one way links, links that point back to your website without you having to link back in exchange. These are the links that build real "Google juice" and get your website moving up the rankings toward the elusive "1st Page".

Why Are One Way Links So Valuable?

Well, it boils down to how the major search engines (shikes, lets just say "Google" from now on)... it boils down to how Google perceives the value of a website. Among other things (and no one knows all that goes into Google's algorithm - Top Secret), Google seems to think that the more one-way backlinks a website has, the more useful or important that site is.

Google is sophisticated to work out if you are only receiving links because you’re linking back to the same website. But, if you are getting one-way links it implies that your website has an intrinsic value that should be rewarded.

Of course, there are loads of different types of backlinks - a one way link from a free website directory won’t be as valuable as a link from a popular blog or online newspaper.

That is why the best way to build links back to your website is by releasing well written articles that can be syndicated across a large number of different websites and blogs.

How Do Articles Help Build Backlinks?

Consider the following. You are a blog publisher and everyday you need to find well written content that you can publish on your blog so that your visitors keep coming back.

Of course, you can write it yourself, but coming up with a well written article everyday of the year can be difficult to say the least!

Rather, what if you could go a popular article directory, choose an article that has been written by someone else, an article that will appeal to your blog readership, and publish it on your blog.

BUT, this is where it gets real good. The article will contain a link back to the original writer’s website that you need to keep in.

Can you see the power of this? The blog owner gets fresh content and the writer gets a powerful one way backlink - a real "win win" scenario surely.

Now, imagine you were the person who had written that article. BANG! A one way backlink to your website once it has been published on the blog.

But what if your article gets used by 10 different publishers - that's 10 one way backlinks. And what if you write one quality article every week to share in this way?

Can you see how you'll quickly build up 100's of top quality backlinks that will "power" up your website and get you traffic and rankings!

If this sounds like hard work, unfortunately, that's because it is. That's why so many companies outsource their SEO work. It requires time to do properly, something that most business owners are very short of!

Internet Clover offers a content creation and submission service so that you can outsource this whole process, and just enjoy the results instead.

If you want your website to enjoy the benefits of receiving 100s of one way backlinks why not get in touch? We will be happy to have a chat and tell you exactly how we can help.